In the modern decorative field, consumer pursuit of aesthetics and personalization drives design innovation. PVC decorative film design no longer focuses solely on color and pattern but explores multidimensional expressions of texture, touch, and visual impact. The application of high-fidelity printing technology allows for highly realistic presentations of designs like faux stone, wood grain, and metallic textures. During the design process, designers increasingly emphasize interaction with customers, enabling personalized design through custom platforms. This consumer-oriented design strategy not only improves user experience but also strengthens emotional connections between brands and customers.